I am sometimes befuddled by the advice offered by online business gurus in response to simple questions. A social media user recently asked an online consultant if it was wise to launch a business during the Covid-19 pandemic. The guru responded with a quick “no,” adding that now would not be the right time to launch a business because the business might not be sustainable, given the challenges of operating a business amid a pandemic.
Starting a business during a pandemic can be a very good idea, however, even if the business does not offer the promise of longevity. The goal of a business is profitability. So if the time and investment required to launch a business and reap great profits is low and the profit potential is high, pursue the opportunity with vigor. Proceeds earned can be a great way to financially fuel another business that is more in line with your long-term goals. The business environment is ever changing, even in the midst of a pandemic where new opportunities are always emerging. Who would have imagined less than a year ago that Americans would be spending millions of dollars daily on sanitizer, masks, face shields and other types of personal protective equipment (PPE). A good business person knows the importance of timing and is willing to seize opportunities when they arise.