The Wisdom of Starting A Business Amid Covid-19

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I am sometimes befuddled by the advice offered by online business gurus in response to simple questions.  A social media user recently asked an online consultant if it was wise to launch a business during the Covid-19 pandemic. The guru responded with a quick “no,” adding that now would not be the right time to launch a business because the business might not be sustainable, given the challenges of operating a business amid a pandemic.  

Starting a business during a pandemic can be a very good idea, however, even if the business does not offer the promise of longevity. The goal of a business is profitability. So if the time and investment required to launch a business and reap great profits is low and the profit potential is high, pursue the opportunity with vigor. Proceeds earned can be a great way to financially fuel another business that is more in line with your long-term goals. The business environment is ever changing, even in the midst of a pandemic where new opportunities are always emerging. Who would have imagined less than a year ago that Americans would be spending millions of dollars daily on sanitizer, masks, face shields and other types of personal protective equipment (PPE). A good business person knows the importance of timing and is willing to seize opportunities when they arise. 

About Jerroll

Jerroll’s achievements on both the business and social fronts are more than noteworthy. She possesses an arsenal of skills in marketing and advertising, communications, customer service, sales and business development, systems design and implementation, P&L management, business process design and re-engineering, global-scale project management, quality enhancement, inventory management and control, procurement, manufacturing, training, accounting and business law.

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Jerroll has designed a one-of-a-kind, twelve-part business series to help small and large businesses achieve their business goals.  If you have dreamed of starting a business or want to take your existing business to new heights, prepare to enroll! More information coming soon.